Monday 31 January 2011

Is it difficult to buy jewellery online?

Many people say that to me when I tell them about JAM Gallery.

However, it can't be that difficult as there are some very successful online jewellers out there. I think it is a matter of the level of confidence that the purchaser has in the site they are buying from.

Also, when you speak to people who regularly buy online, they have a different attitude to their purchasing. Savvy online shoppers do not think twice about buying 3 or 4 items from one store, then trying them on at home to decide which one (or two) they will keep. Yes, they have to go to the post office to return them but when you consider the convenience of being able to try them on at home with outfits you already have AND ask your friends/boyfriend if they like them, it is time well-spent.

It means that you have an original piece of jewellery that very few people have access to without having to treck over to a different part of town (or a different city) to pick it up.

Think about it and while you are doing that, go to www.jamgallery.co.uk to find some beautiful jewellery worthy of all this effort!

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